What is this new feature that Google is testing and what impact will it have on users and e-commerce? Blue Shark Digital discuss this further in this blog post.
In short, this is true. In today’s multichannel and multiple device online world, content is and will remain king. However, therein lies the problem. Marketing send emails and direct mail, salespeople sending out brochures to clients, digital marketing push content to the blog and website and via social media…. Whether you are a small SME or a large multinational, you may have content-generating sources numbering in double-figures.
YouTube is just a site for uploading and viewing videos, right? Wrong, YouTube continually innovate and add new features. Read more>>>
Around the 7/8th March webmasters winced as they noticed a clear and substantial changes in web traffic and analytics. The rumour mills were in over-drive until Google confirmed it's Fred update. Blue Shark Digital have a list of 5 things you need to check and resolve right now to firstly check if your domain has been penalised and second, to reverse the penalty as quick as possible.
Facebook Marketplace has been launched. What is it all about and should Northern Ireland businesses be concerned or investigating the potential of this new social media feature?
Will this latest craze taking over the world create new opportunities for businesses to piggy-back on its success? Find out more....
Without conversion data, your Adwords campaigns are more or less rudderless, and optimising the campaigns to reach your online goals is simply a pipe-dream. Conversions can be sales, relevant email or phone call enquiries or a pre-determined user behaviour that you deem a goal, such as a newsletter sign up or significant engagement on your website.
The evolving, dynamic, often misunderstood, and murky world of the Google Quality Score algorithm has several key components. Digital Marketers know of these components because…. erm basically because Google has told us!
Blue Shark Digital are helping businesses, small and large, in developing online marketing strategies and activities to drive their online goals over the next 12 months and beyond. Read more about how we could help your business in 2016
What are Gmail ads, how can they help my business and should I use them?
With online advertising evolving and changing at a rapid pace, online media is forced to keep pace, by creating and exploiting new avenues and available data. Remarketing and Retargeting are great tools to drive online sales.
Read more here....
What is Adwords Customer Match Targeting and how can my business benefit?